Katherine Read

Education

After graduating with an honours degree in business, Katherine was selected for the international management fast-track program at Maersk, the world’s largest shipping company. She worked through various departments, including finance, marketing, and sales.

Graduating in the top 10% of the Maersk training programme helped establish her passion for international business, which she has continued to build on through various roles in the past few years.

Highlights

Katherine’s natural curiosity and ability to process large amounts of information make it possible for her to create content with a cohesive narrative, regardless of the complexity of the topic.

She has held senior roles as an SEO strategist and content planner at various digital agencies before deciding to freelance and later establishing her own content writing agency.

Katherine started out freelancing for well-established international companies around the world, writing on a diverse range of topics from CBD, natural health and wellness and cosmetic procedures to more complex topics such as board assessments and practice management software. Building her business through word of mouth and freelancer platforms (such as Upwork, where she continues to maintain a 100% success record), she quickly grew and frequently had more work than she could handle.

The concept for starting her own agency arose when she recognised the need for a reliable, easy-to-understand content strategy. And, following on from that, someone who could actually roll it out. Many clients would understand the need for regular content, but conceptualising and creating the content consistently would prove too challenging to do amidst a busy schedule.

And that’s how ContentArchitects came into being: a small agency, run by a tight-knit group of content junkies, focused on delivering high-value inputs for busy reporters.